Stuff On Sunday: 85% of Book Bloggers Read 1 to 3 Books a Week
29 Jan 2012 48 Comments
So last week’s post On Being a Fast Reader had some interesting responses, and I decided to create a poll to get a general idea of how many books book bloggers read a week. With only 71 respondents, the sample is quite small for such a large community but it is interesting nevertheless with wildly inaccurate extrapolation and anecdotal evidence perhaps some conclusions can be drawn.
My post last week was triggered by Rachel at Fikshun who felt that she was a slow reader in the community because she typically reads only 2-3 books a week. Maybe she will be pleased to know that in fact that very few read more than that, and a significant amount read less than that.
The majority of book-bloggers (84.51%) read between 1 and 3 books a week, and I think, from traipsing around many blogs in the last week via memes (300+) and by reading the comments on both Rachel’s post and mine that is likely an average across the board.
There are very few book bloggers who read four or more books a week.
So why do we assume that book bloggers regularly read more than that? I have some theories, but they may be a little controversial.
My first theory is the misconception is reinforced by IMM type posts. The assumption being that people are actually reading the books they list each week, when in fact they read very few of them. There are a dozen blogs I could name that regularly list a dozen or more books a week in these type of posts but a quick scroll through their post archives, or Goodreads shelves, show they read and review between 1 and 3 books a week. It may look like they are reading a lot when it fact they just have shelves full of unread books. Without naming this particular ‘superstar’ blogger, in 2011 she has listed around 35 books a month in her IMM posts but she has not read more than 12 books a month in that entire time. That publishers continue to provide ARC’s and free books to book bloggers who will likely never read them is a subject for another post.
My second theory is that when we look at a blog we somehow equate how often the person posts with how much they read, so a blogger who posts every day of the week, even though only one post may be an actual review, is assumed to be reading more that they actually are. I think this is particularly true where a blogger posts a lot of promotional type posts extolling the virtues of a newest release but haven’t actually read it yet.
My third theory has to do with my suspicions that there are some (though very few) book bloggers who actually don’t read the books they ‘review’ at all. Their reviews are typically little else but a rewording of the synopsis and a general throwaway line like, “I really enjoyed this book, you have to read it!!!!” There isn’t an ounce of actual opinion or detail that can’t be found on the back cover in the post, and it’s screamingly obvious when the actual content of the book varies from what the blurb wants you to think the book is about. I can’t speak as to the motivations of these bloggers, but free books (and their resale value) is tempting to some, others may just be desperate to be part of the book blogging community. I really don’t know why someone would bother but it does happen, as evidenced by incidents of plagiarised blog posts.
Lastly, I think that so many of us want to be able to read more, no matter how many books we actually read, that we feel everyone is reading faster than us even if the evidence proves that is not the case.
Tell me though, if you thought book bloggers usually read more than 3 books a week, what gave you that impression?
Do you feel better about the amount of books you read a week given the (speculative) statistics?




















































Jan 29, 2012 @ 06:29:51
For me it’s difficult to say because i’m new in the blogger world. I guess i think they read more because they wrote it on their blog^^;; and i presume people are honest…
For me it’s i don’t know… i mean why wrote a review if you didn’t read the book….that’s no use and resale a book…i can’t even think about that for me book i precious and when i ‘m gifted one i cherish it even more …i didn’t received a book for review yet ( normal like i say i’m really new and even more i’m international) buti see them as a gift. They just ask for honesty so that’s the least we can offer them.
This month i’ve read a lot because i wanted to participate in a challenge and i was sick so i’ve got more time but i know it won’t be like that each month. Also i read book and don’t review them i guess other are doing this too sometimes
Jan 29, 2012 @ 13:48:55
A good point Miki – I am sure there are bloggers who don’t review everything they read. I pretty much do, I read 245 books last year and reviewed 241.
Jan 29, 2012 @ 21:57:40
Miki, I think your right!
I’m in the blogger world for about 8 months now and when I began receiving free books I knew I would read every book. Most publishers/authors first e-mail, so I just say no if I’m not interested. It doesn’t matter for me how many books I have on my shelf, they have to be read!
Unfortunately I can’t read that much because I have a lot of other activities, so the weekends and other free days are the moments to catch up!
Oh and, go on with your blog! In the beginning is everything a bit uncertain, but you will enjoy it more and more!
Jan 29, 2012 @ 06:41:53
I know I’m one of the faster readers. I think there are lots of bloggers that don’t post that many reviews in a week. But it’s easier to realise this if they almost only do reviews. If they do other posts as well, I can’t keep track of the amount they read.
Personally (but I know I’m an exception) I read everything and review most, of what I show in my Mailbox post.
Jan 29, 2012 @ 13:51:25
I don’t deliberately track but I do notice after a while because I check my RSS feed daily and there have been blogs I end up unsubscribing from because they are almost all memes all the time.
Jan 29, 2012 @ 06:45:08
Admittedly I do read a lot – sometimes I manage to finish a book a day, but that would be a thin volume. So it’s not unheard of that I’d read five or more books during a vacation. Other weeks I might “only” read one or two. It really depends.
About your theories.
I totally agree with your first theory! It’s beyond me how some bloggers want to tackle all those books they present in their IMM posts. Frankly, in certain cases it’s nothing more than book hoarding if you ask me. I try to keep the numbers of books for review as low as possible. Right now I’ve only got four books lined up which is a whole lot less overwhelming than having, say, forty books for review.
Your third theory is probably not that far fetched either. Personally I’d never review a book I haven’t read in its entirety, but the amount of reviews some bloggers post does make me wonder how they are able to read AND review so much as both takes time.
Jan 29, 2012 @ 13:58:21
I always have a queue of books but they are carefully scheduled so I don’t over commit myself (except when random books turn up on my doorstep) and I try and leave enough room for a couple of non review reads each month as well.
Jan 29, 2012 @ 07:25:07
Personally I little as much or as little as time permits so the poll where I put down that normally read 5 books a week, maybe 1 or 2 of those is for a requested review.
This year am forcing myself to stick with my plan of reading my Kindle books and my books off my shelves with 1 review book for every 3 or 4 books I already own. It has worked out great but with the month almost gone am 7 books behind on my quota.
Jan 29, 2012 @ 14:00:27
LOl jackie – I read a lot faster than I can write the reviews – I have about five book reviews to do as of today.
Feb 01, 2012 @ 10:47:37
That’s my problem too–I average about six a week, plus a didn’t finish or two, and just don’t have time to keep up with reviewing! If I’ve asked for a book, which is seldom, or agreed to a request, which is more often, but still not lots, I’ll make sure I read it. If it comes unasked for, and isn’t on topic for my blog, I probably won’t.
Jan 29, 2012 @ 08:12:03
I also average at 3 books a week sometimes more if I am lucky.Plus I always feel everyone else reads so much more than I do.All in the mind.LOL
Jan 29, 2012 @ 14:00:57
It certainly seems so Samina
Jan 29, 2012 @ 10:11:17
It’s so nice to see that 30% read a book a week. I’m content with being one of the 30%. Reading book blogs when I read ‘slow’ for this community can be daunting at times. It’s a funny thing… all of my friends (the ones I can touch, have coffee with) think I’m a fast reader!
Thanks for this poll. It’s interesting to see the results.
Jan 29, 2012 @ 14:02:09
I think I made that point in last weeks post Mari – most of my friends would take a few weeks to read a book so anything more than that is considered fast.
Jan 29, 2012 @ 10:18:25
Last year i read 73 books and reviewed 90% of those with a full review. So I think that works out to 1.4 books per week. I read at about a page a minute which I consider quick but I also need a little space between books. I get quite a diverse range from thrillers to magical realism despite being a SF&F book blogger.
It would be interesting to find out how many books “professional reviewers” read a week. I think there is a pressure for book bloggers to read every book they are sent for fear they will be cut off, we are a dime a dozen I suspect and as long as you keeping the buzz alive publishers are happy. this doesn’t apply to professional reviewers as they hold the power in the situation.
Jan 29, 2012 @ 14:04:01
Actually Rachel bought up a point about professional reviewers in her post – apparently several confess to skimming books rather than actually reading them which I find disturbing to be honest
Jan 29, 2012 @ 10:20:32
Sorry… I didn’t see your last question so I’m leaving another comment, about reading and posting habits.
My blog has become more personal, but hopefully the content is enjoyable. Reading about a book a week (sometimes two if I happen to listen to an audio book) I write about the tales of my life and working out. I used to post about books I can’t wait to read (and I did read most of them), I haven’t stopped this post but I have been too busy to sit and find books I’m looking forward to reading.
ARC’s I quickly caved under the pressure. I was so overwhelmed, thinking I had to read all of the books that arrived in the mail and most were books I didn’t really want to read. Let me tell you, it’s hard to read a book your not interested in and it’s even harder to write a review for a book you would pick on your own. That said, I do know a few people that will read just about anything so this system works for them.
ps: I was listening to Never Knowing but stopped after listening to over half of the book. It stalled on me and I lost interest so I skipped to the last CD to see how it ended.
Jan 29, 2012 @ 14:22:11
Please don’t get me wrong, I don’t care how many reviews people post a week, this post isn’t to say a book blog with 3 reviews a week is any better than one with 1 a week. I check in with your blog everyday for example, others I have unsubscribed from because they are all memes all the time which don’t really interest me. I am truly only interested in the perception of how many books are read
The ARC thing is interesting because it seems there are many publishers in the US who have no qualms at randomly sending out books in the vague hope they will be reviewed rather than targeting their approach. Here in Australia it can be difficult to get review copies and even once you get on a ‘list’ they are very careful to target who gets what. YA bloggers get YA books, crime/mystery bloggers get crime & mystery novels. They also follow up on who has read what, ask for posting links and if you aren’t reviewing they stop sending them to you.
PS Sorry that you lost interest in Never Knowing, hopefully you will like The Little Shadows!
Jan 29, 2012 @ 12:00:10
I read around 3, sometimes 4 books a week. Last year, I read 173 books. I write a review of each of the books I read, and because I have a lot of blogs, I alternate between them with the reviews. On my Monday Reading post, I link to all the books read and reviewed during the past week.
I remember one or two bloggers who listed 10 books or more each week, but I never saw links to all the reviews. I had my doubts…but it doesn’t really matter, since I’m reading to enjoy the books and not to get freebies, and I could care less about the numbers. I have more time to read than some since I’m “retired” and doing freelance writing.
Thanks for this post, Shelleyrae.
Jan 29, 2012 @ 14:26:36
I’ve always wondered why you don’t have just one blog that focuses on books Laurel
I want it to be clear that the numbers don’t bother me either – my whole aim with this post is to help people feel better about the amount they read if they were worried they were somehow too slow, release some of the pressure – not add to it!
Jan 29, 2012 @ 12:39:31
I review everything I read – 202 books last year and there’s a review for every one of them. I don’t often post IMM but when I do, people might notice that the books reviewed are not always those that are the ones appearing in the new arrivals posts! And that’s simply because I buy a -lot- of books (I rarely receive review copies, only occasionally) of all different types but I often read from the library. I’m lucky to live in an area that has a very well funded and stocked library and they are amazingly swift at getting in new releases – so often I read those first before I turn to something from my shelves! It may be a couple of years between me buying some books, to reading them. From where I can sit I can see 300 or so of my unread books, trying to shame me into reading them. Doesn’t always work but I do make sure they’re never lonely!
Jan 29, 2012 @ 14:31:57
I admit I am too embarrassed to participate in IMM posts – I buy and borrow far more books than I can reasonably be expected to read, particularly when I carry such a heavy review schedule, So I understand the impulse to acquire books and am all for it. LOL
Jan 29, 2012 @ 13:01:09
I think you should account for scheduling of reviews too. Maybe a blogger might read 3 or 4 books this week, but post reviews of only 2 books a week. Therefore, they can schedule other books in advance, and when they have weeks where they only read 1 book (or none), they’ll still have reviews posted.
And those IMM posts – totally agree. I’m so OCD that if I mention a book on my blog – it must be read at some point in the future – but that’s just me.
Jan 29, 2012 @ 14:37:22
That’s a good point Tanya, I rarely schedule because I read books faster than I can write reviews, most often a review only gets written the night before or the morning of.
Jan 29, 2012 @ 14:33:28
Ok–I tend to read more books than I review. I review only stuff I really want to talk about. Some books I just read cause I want to, and I don’t really want to share my opinion with every one else–these are just my ‘fun’ books. I am always surprised at how many reviews some people post. I have made it a goal to have two a week. I don’t think that’s too much. After reading your post and a few other articles on what to read, and how much to read, I’ve decided to take the pressure off and read what I want, when I want and not because everyone else is reading it! And taking a break from Netgalley has helped, too. It’s just too easy to get caught up in the wanting of so many books, knowing full well I can’t read them all.
Jan 29, 2012 @ 14:42:11
Taking the pressure off is whole point of this post Sue!
Netgalley is like a drug LOL, I can’t tell you how often I have to take a deep breath, or several, to stop myself clicking that Request button when I know I can’t possibly squeeze another book in to my schedule that month even though i would really love to read it.
Jan 29, 2012 @ 17:16:37
I do read a lot of books, but as my blog title suggests, I certainly don’t review all of them, mostly just the ones I like, or in the case of the AWW2012 challenge, if I have committed myself to blogging about it. I certainly don’t get ARC’s, my readership is not big enough for that I don’t think, and I generally don’t care about that because most of what’s coming out at the moment doesn’t interest me. I like to wait for series to get several books in before I start them so I don’t have to wait for the next book if I enjoy the first one. My aim is not to get a following, just to throw my opinion out there and see if it matters to anyone
Jan 30, 2012 @ 11:37:49
Ugh – yes I really don’t like waiting endlessly for the next book in the series, not that it stops me much!
Jan 29, 2012 @ 18:25:56
I made a conscious decision some time ago not to review everything I read. For the first three or four years I did so and I was always pressurised, always behind, always stressed.
These days I probably need to review more than I do, but there is no way it is going back up to the levels that I was on previously!
As for reading, there are so many factors that go into determining how much a reader can read – time, other hobbies, the types of books they like to read. Everyone is individual and no one should be a slave to reading for their blog.
Jan 30, 2012 @ 11:38:25
Well said Marg!
Jan 29, 2012 @ 21:00:46
I’m still dipping my toes in the reviewing world, but I appreciate visiting blogs where books are reviewed in more detail. There are some I used to follow, but they’ve become more like rave sites where the back cover blurb fills most of the review. I used to wonder how people had the time to read so many books in a week… Perhaps is was more of a tick and flick arrangement.
Having said that I have no idea how prolific reviewers do such a great job. I try and read one to two books a week, more if work permits, but to review all of those books would take so much time. Even doing a small review for the AWW challenge took longer than I anticipated as I wanted to research the author. I can only imagine what’s required to do a longer review…
But then writers and readers would be all the poorer if the reviewers weren’t hard at work, so for those of you who do such great job, go to it!!
Jan 30, 2012 @ 11:45:35
Ugh I am so slow at writing reviews – too many years of writing technical instruction as well as agonising over every word to ensure the review captures what I want to share and to be diplomatic where I have some criticism. I’m hoping it will get easier and I will get quicker!
Jan 29, 2012 @ 21:38:18
Interesting results on your poll Shelleyrae. I certainly feel better.. i’m not sure which of your theories i side with but perhaps i feel like other people read more than me just because they have a lot of posts on their blogs. But like you said there are a lot of posts about books that aren’t necessarily reviews… which is fine (because i do it too by participating in memes etc) but it gives the impression that a lot more reading goes on than actually happens.
I tend to read 2-3 paperbacks and 1 ebook a week, but if I read more then I tend to schedule ahead, for the times when I get a little behind (it also gives me more time to put together reviews which can be very time consuming!).
As for IMM, i know that it can be used as a way to show off what books have been received, but I personally just enjoy seeing what people are buying or receiving and I like to share what books i pick up in secondhand bookstores and sales too. All the books i receive for review do get reviewed, but unfortunately the books I buy for leisure sit on my TBR shelf for some time. This year, my goal is to try and read a book off my (physical) TBR shelf in between every review copy. Plus I now try to accept/ request books that I am certain I will enjoy so I am not diappointed but sometimes I don’t know when they will turn up… it could be a month before release date or several weeks later… so planning and scheduling can make it tricky. On average I receive up to 3 review copies on my doorstep each week from AU publishers that I have existing relationships with… but if there’s nothing that catches my interest for review in a particular month, there could be a couple of weeks where I don’t receive anything.
You’ve created quite a discussion, and it’s been fascinating reading everyone’s responses!
Jan 30, 2012 @ 11:48:48
I don’t think IMM is a bad thing, I quite enjoy browsing the posts to see what is coming next. it is just my theory that they are partly responsible for the misconception about how much people actually read.
Jan 29, 2012 @ 23:43:50
I don’t review everything I read but I really can’t see the point of reviewing a book that you haven’t even bothered to read. I personally don’t review books that I didn’t finish either although sometimes I am quite cross if I spent good money on a HB that turned out to be rubbish.
I fall into the 3 books a week category but I can easily read a book in a day if grabs me. Trouble is few books get me like that these days and yet I remember reading into the small hours when I was a teenager. I have a theory that more isn’t necessarily better, and that these longer books just aren’t grabbing me like the 60k word crime books I used to read. But that is a another issue…..
Jan 30, 2012 @ 11:49:50
I don’t review books I don’t finish either, though they are few and far between.
Jan 30, 2012 @ 03:41:12
Anyone following me, will come to realise that I normally post once a week, sometimes twice (Rarely), which allows me to be in the position of having several posts in the editing stage (at the mo 5), I also only publish on books I like or have inspired me to write, by which I mean that even if I’ve enjoyed a book but can’t think of anything to add to discussion of it, I don’t. As to the likes of Goodreads I wish mine was up to date, but I tend to block update it when I remember & are not otherwise distracted (easily Done).
Jan 30, 2012 @ 11:51:33
I love Goodreads and check in every day. It helps keep me organised, otherwise I would be a total disaster.
Jan 30, 2012 @ 03:45:36
This is a great post. You’ve done a wonderful job. It sort of bothers me to think that there are people out their fudging reviews just to get books, as it makes the whole community look sort of….icky. But I know for a fact that I don’t do this, and I guess that’s all that matters.
I only read 2-3 books a month, but often it’s only 1, so your results don’t make me feel a whole lot better. I don’t read as much as I should because it’s easier to watch t.v. or play on the computer. This is something I really dislike about myself, and hopefully having books that author’s have asked me to review will help me steer away from the electronic thingamajigs around my house.
Jan 30, 2012 @ 11:53:14
Sorry Sharyla – I had no desire to make people feel worse! Electronic thingys are great time wasters and I spend my fair share of time with them
Jan 30, 2012 @ 09:17:01
I fall into the 2-3 books a week category. I review every book I receive for review as long as I finish it, but sometimes my personal books have to wait a while after I’ve finished with them to get reviewed. I generally try to post 2-3 reviews a week, but I’ve been running behind over the last month. I have piles of books (for review and personal) all over my room waiting for me to get to them. And I love it!
Jan 30, 2012 @ 11:53:58
I’m sort of the same – it gives me a weird sense of comfort to know I am not going to run out of things to read!
Jan 30, 2012 @ 11:19:39
Interesting post, Shelleyrae! I don’t assume that people are reading every single book that they receive for their IMM posts that particular week, it’s just a post to show the books they’ve received, not read but maybe some people misunderstand that blog feature?
Mands
Jan 30, 2012 @ 11:55:38
I don’t think it’s a conscious thing so much Mands as an impression people come away with.
Feb 01, 2012 @ 08:20:45
That’s a good point, Shelleyrae. I have wondered if some bloggers actually read all the books they receive.
Mands
Feb 02, 2012 @ 15:45:19
I’m glad to hear the results of the poll landed me right in the middle. Like you, I don’t really read blogs that are all memes all the time. The bloggers I do follow post quite a few reviews a week – often three or four, where I average out at about 2. One of my favorite bloggers is an avid reader and reviewer and she posts three to four reviews each week. Other bloggers I follow are always on time with their reviews and so that’s sort of why I get the feeling that I’m slow.
And like you, my reviews do take quite a bit of time, so I lose a lot of my reading time writing my reviews and my posts. Though I do have a fair share of promotional posts on my blog they actually take me between one and four hours to create because I do share my thoughts on each upcoming release I mention – it’s not just cover art and a link to buy.
I agree that IMM-type posts do give an impression of significant read counts, but like you I do check the reviews page or scroll through the home page on blogs that I’d be interested in to see if they have enough content that makes me want to follow.
As far as why publishers may send books to these blogs that couldn’t possibly read them all, I think it’s actually a great idea from a marketing perspective. Having images and posts announcing the books each week helps get better visibility of the book – especially on the larger blogs. It creates buzz and hype. If the book is seen everywhere it creates interest. It makes people say that “I want it, too!” It keeps the book top of mind. Which can be even more valuable than a review.
I haven’t come across bloggers who haven’t read the books they’ve reviewed – except for plagiarizers. Again, I really wonder why someone would even bother writing a review if they haven’t read the book. What’s the point?
Thanks for sharing your thoughts on the poll!
Feb 03, 2012 @ 13:04:02
Thanks for starting the discussion Rachel, I found the numbers interesting, and hopefully between us we have dispelled a couple of myths that make people feel better about blogging
Feb 02, 2012 @ 15:58:47
I recently started a blog and I have a true passion for reading. I am a fast reader depending on what’s happening with my life that week. I have three young kids that take priority, but read as much as I can. Reading is my relaxation technique.
On occasion, I can read several books a week depending on size of book and what’s happening that week. I’m baffled that there are bloggers that don’t read the book, but post reviews. I try to summarize the book in my own words, then post my thoughts. My purpose is just to spread the word on great book that are out there.